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Featured
Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves
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University websites: How can we make them better for international student recruitment?
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Building better landing pages for international student recruitment
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Editor鈥檚 Top Picks
The art of the short: Viral video for international student recruitment
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ChatGPT for international education marketing: What is 鈥淧rompt Engineering?鈥
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91自拍 Podcast: How podcasting can help engage with prospective international students
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How good homepage design can encourage 鈥渟tealth applicants鈥 toward enrolment
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Visually led: The growing power of image-first design in international student marketing
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Virtual campus tours take on new importance during travel restrictions
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Stealth applicants and the role of the institutional website
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In the sharing marketplace, video is king
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Most Viewed In Content Marketing
1
ChatGPT for international education marketing: What is 鈥淧rompt Engineering?鈥
2
Building better landing pages for international student recruitment
3
The art of the short: Viral video for international student recruitment
4
Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves
5
University websites: How can we make them better for international student recruitment?
6
How good homepage design can encourage 鈥渟tealth applicants鈥 toward enrolment
Most Viewed
ChatGPT for international education marketing: What is 鈥淧rompt Engineering?鈥
Many international education marketers are now using ChatGPT, whether it鈥檚 the free version (GPT-3) or the paid version...
Read more
Building better landing pages for international student recruitment
The following feature is adapted from the 2024 edition of 91自拍 Insights magazine. The digital edition of the...
Read more
The art of the short: Viral video for international student recruitment
The following feature is adapted from the 2024 edition of 91自拍 Insights magazine. The digital edition of the...
Read more
Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves
The following article is adapted from the 2025 edition of 91自拍 Insights magazine, which is freely available to...
Read more
University websites: How can we make them better for international student recruitment?
The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book,...
Read more
How good homepage design can encourage 鈥渟tealth applicants鈥 toward enrolment
One of the top resources for international students researching study abroad is still the institutional website, which of...
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91自拍 Podcast: How podcasting can help engage with prospective international students
Listen in as 91自拍鈥檚 Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...
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Visually led: The growing power of image-first design in international student marketing
What do Millennials and Generation Z students 鈥 the primary audiences for most international student recruiters 鈥 look...
Read more
Stealth applicants and the role of the institutional website
Data released earlier this year reveals that the vast majority of international students never make contact with the...
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Let them talk: The power of student reviews
Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...
Read more
Virtual campus tours take on new importance during travel restrictions
As much as COVID-19 has wreaked havoc on educators鈥 recruitment efforts, it would be a mistake to think...
Read more
Emotion-based branding strategy connects feelings to actions
The way prospective students feel about a school or destination is often more important than how they think...
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All Articles: Content Marketing
Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves
Read More
University websites: How can we make them better for international student recruitment?
Read More
Building better landing pages for international student recruitment
Read More
The art of the short: Viral video for international student recruitment
Read More
ChatGPT for international education marketing: What is 鈥淧rompt Engineering?鈥
Read More
91自拍 Podcast: How podcasting can help engage with prospective international students
Read More
How good homepage design can encourage 鈥渟tealth applicants鈥 toward enrolment
Read More
Visually led: The growing power of image-first design in international student marketing
Read More
Virtual campus tours take on new importance during travel restrictions
Read More
Stealth applicants and the role of the institutional website
Read More
In the sharing marketplace, video is king
Read More
Emotion-based branding strategy connects feelings to actions
Read More
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